Portal descriptions
Bayut, Property Finder and your own site — each with the length, tone and keyword habits that portal actually rewards.
Propscript · SaaS for real estate agents
One property listing in.A full set of professional marketing content out.
Propscript is a web app for real estate agents. Paste the details of a unit — tower, layout, view, price, handover — and it generates the portal description and the WhatsApp broadcast. Maximizes your time use and provides correct details to clients in seconds.
- Under 60 seconds
- From unit details to a full set of copy
- EN · AR · RU
- Same listing, rewritten per buyer
- 9 formats
- Portal, WhatsApp, email, script, caption
What comes out
One unit in. Four pieces of copy out.
Propscript is trained on how property is actually sold in the Gulf — the objections, the handover questions, the difference between a Saadiyat buyer and a Reem investor.
WhatsApp broadcasts
Short enough to read on a lock screen, specific enough to get a reply. One version per buyer segment on your list.
Reel and story captions
Hooks built from the one detail that makes the unit unusual, not from the square footage everyone else posts.
Buyer-language versions
English, Arabic and Russian written natively — not translated, so the pitch still lands after the language changes.
How it runs
Three steps, and none of them are “think of an opening line”.
- First
Drop in the unit
Tower, layout, floor, view, price, service charge, handover date. Paste it from the developer sheet or type four lines — Propscript fills the gaps it can verify and asks about the ones it cannot.
- Then
Pick who is reading
End-user family, yield-driven investor, first-time overseas buyer, agent-to-agent. The facts stay identical; the argument changes completely.
- Finally
Edit once, reuse everywhere
Fix a line and every format updates with it. Approved copy is saved to the listing, so the next viewing starts from your last best version instead of a blank box.
A real pass
Same unit, written for the person actually reading it.
What you type in
- Unit
- 2-bed + study, 1,412 sq ft
- Tower
- Al Reem Island, high floor
- View
- Canal, west-facing
- Price
- AED 2.35M · handover Q4
- Reader
- Yield-driven investor
WhatsApp broadcast
High-floor 2-bed + study on Reem, canal side, AED 2.35M. Comparable stock in the tower rented at AED 165k last quarter — that puts you around 7% gross before service charge. Handover Q4, payment plan runs to it. I have the floor plan and the actual service-charge sheet if you want the real number rather than the brochure one.
Portal description
A west-facing two-bedroom with a separate study on one of Al Reem's higher floors, looking straight down the canal. 1,412 sq ft laid out so the study takes the internal wall and both bedrooms keep the light. Handover Q4 with the payment plan still open, in a tower where tenants renew rather than move.
Straight answers
The four questions every agent asks first.
- Does it sound like me or like a machine?
- It learns from copy you have already sent. Paste in five of your own messages once and Propscript matches your sentence length, your greeting and the things you never say — then keeps matching them.
- Will it invent numbers?
- No. Anything it cannot verify from what you gave it is left as a marked gap for you to fill. A price, a service charge or a handover date never gets guessed.
- Is the Arabic and Russian usable as-is?
- Each language is written from the unit, not translated from the English. You still read it before you send it — but you are editing, not rewriting.
- What about compliance wording?
- Permit numbers, agency details and required disclaimers are attached to your profile once and appended to every portal-bound version automatically.
Early access
Propscript is opening to a small group of Abu Dhabi agents first.
Message me with the kind of stock you list and I'll set your voice profile up with you on the first call.